We think it might be worth working through that question together.
Download the Excel ROI calculator and find some of our top advice for anyone looking to maximize their 2027 trade show experience.
How ISSA Show North America Helps
No matter the role, it helps to think about what the ISSA Show North America show floor enables.
92%
of professionals say attending live trade events positively shapes how they think about a brand or company.
- Freeman Exhibitor Trends Report
85%
of trade show attendees are more likely to buy from a company after meeting them in person at an event.
- Freeman Exhibitor Trends Report
18
hours of exhibiting across 3 show days is enough time to have hundreds of qualified conversations.
Setting goals + calculating ROI
Half of exhibiting success is knowing what you want before you arrive.
Are you looking for leads, stronger relationships, launches... or something else?
ISSA Show North America covers everything, but it's important to define your goals first.
Generate qualified leads and lead data
With our industry-leading tool Lead Insights, leads are cleaned, validated and unified. Helping you quickly see how your participation performed.
Strengthen relationships with clients
Meet with your top 15–20 existing accounts in one trip rather than traveling for months. Booking a booth space saves time and costs.
Launch a new product to the market
Leverage the marketing exposure from ISSA Show North America participation to promote new solutions and expand your launch coverage.
Find new clients and partners
Showcase your products and solutions at the event where top industry professionals come to source new suppliers.
Live product demonstration
Let people get hands on with your products and equipment during in-booth demonstrations.
Market intelligence
ISSA Show North America is a live research engine that provides insights to inform your strategy for the rest of the year.
What Could ISSA Show North America be Worth?
Focused on sales and lead generation? Get the Excel calculator to build with your team.
Even estimates can help you see the return.
How the Math Works
ISSA Show North America runs across 18 exhibiting hours. Multiply your staff, their interaction rate and your lead-to-sale conversion, and a realistic sales opportunity emerges.
Most first-time exhibitors are surprised by how achievable the numbers are, even with a conservative set of assumptions.
Exhibiting hours at ISSA Show North America
x Staff working event
x Interactions / hour / staffer
= Interaction capacity
x Lead conversion rate
= Estimated leads
x Close rate (at/post show)
x Average order value