Brand Communications Manager for Sustainability and Hygiene
Essity Professional Hygiene
Carrie Schuster is the Brand Communications Manager for Sustainability and Hygiene at Essity Professional Hygiene since 2015. She is responsible for developing and driving successful brand marketing campaigns in 27 countries, focusing on Sustainability and Hygiene content for Tork, a global brand of Essity. Examples of brand campaigns Carrie has launched are around hand hygiene education, solutions, and tools, especially with increased hygiene needs during COVID-19. Additionally, she develops campaigns to help customers improve their sustainability performance to meet their own sustainability goals. She is an intuitive storyteller, a people connector has authored or co-authored multiple articles in industry publications, and is a speaker at educational and networking events. Carrie has a diverse 30-year background in sales leadership, product/brand marketing, and communications for many unique product categories in both B2C and B2B companies.