Promote Your Presence


Promotional Resources

Whether you're an exhibitor, sponsor, or both, you may utilize the following marketing tools to get the word out that you'll be participating in the ISSA Show North America Virtual Experience this November 16 -19, 2020.

Participating in ISSA Show North America's Virtual Experience and looking for greater press exposure? Connect with our team to help secure pre-show coverage for your brand, assist in setting up interviews with key members of the press, and discuss announcement strategy best practices. Reach out to [email protected] today!


Guidelines & Assets

Get our full brand assets kit, including logos, symbols, and a usage guide to help determine when and how to utilize our brand. 

For press-related material, you can use our logo and branding where you have the right to do so. Please do not alter our logo and brand material, or imply an endorsement or partnership with ISSA Show North America without written consent from us. If you are in doubt, feel free to get in touch with us at [email protected].

Show Logos

Download the event logos in .PNG and .EPS formats. Please view the Online Branding Guidelines for further information.

Email Signature Templates

Pick your desired signature from the Email Signature Template and easily customize it with your own logo, photo, website & social profiles to create a professional-looking email signature.

TIP: Make sure to add your Guest Invites Banner to your signature AND link it with your custom registration link.

Follow the instructions to use the template below.

Power Point Template

Press Release Template

Effective public relations can strengthen your brand, bolster your sales and marketing initiatives, and promote your presence at ISSA Show North America Virtual Experience.

Guest Invites Program

All participating exhibitors receive a unique registration link and promo code to use throughout their promotions.

Through the Guest Invites Program, exhibitors can offer prospective buyers FREE Expo passes and All-Access Passes for only $99 available to both members and non-members.

Learn more about the Guest Invites Program today.

Innovation Award Program Assets

Program Logos

Download the program logos in .PNG and .EPS formats. Please view the Online Branding Guidelines for further information.

Press Release Template

Effective public relations can strengthen your brand, bolster your sales and marketing initiatives, and promote your presence entry in the Innovation Awards Program at ISSA Show North America Virtual Experience.

Promotional Banners

Effective promotions can strengthen your brand, bolster your sales and marketing initiatives, and promote your presence in the Innovation Awards Program at ISSA Show North America Virtual Experience.

Category Icons

Steps For Success

Before, During & After the Event

Step 1

Before the Event

Exhibitor Announcement Press Release

We encourage you to create and distribute your own press releases announcing your participation at the event for increased exposure and have included the press release guidelines below for reference. If your company is announcing a new product leading up to or during the Virtual Experience, we can help you increase exposure through a press release detailing exhibitor news. 

To submit your company's press release, please contact [email protected]. If you would like to participate in this opportunity but not release specific details of your announcement, we are happy to accommodate you.  


ISSA Show North America owns its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

  • The event boilerplate should be included in the press release (see boilerplate below). 
  • The date and location of the event should be included in the first paragraph: November 16 - 19, 2020, Virtually and On-Demand until March 31, 2021.
Boiler Plate

About ISSA Show North America Virtual Experience []

The ISSA Show North America exhibition and conference brings together executives and leaders from all segments of the commercial and residential cleaning industries. This annual event is produced in partnership by Informa Markets and ISSA, the worldwide cleaning industry association, and is the leading platform for manufacturers, distributors, and facility service providers to connect, do business, and share information. In addition to extensive exhibitors and products,  the show offers a robust education program where attendees learn the latest trends from industry experts, discuss best practices with peers, and earn technical training and professional certification. For 2020, the show will be hosted virtually. For more information, visit

Step 2

Research & Outreach

Media Relations

The pre-registered media list of journalists who plan to attend the ISSA Show North America Virtual Experience will be available beginning one month prior to the event. To request access to the pre-registered media list, please email the [email protected]

The pre-registered media list will include contact information for members of the press who have opted in to receive exhibitor news leading up to the event. We recommend that you research each media person on the press list before conducting any outreach to ensure you are providing them with news relevant to their specific beat or coverage area. We do not recommend sending group pitches or press releases to the entire list. 

Not all media attending the Virtual Experience will be pre-registered and we encourage you to cross-reference your current media list with the pre-registered list. If there are journalists not on our media list that you think should be, please provide the ISSA Show North America Team with their contact information. 

If you have a list of media contacts with whom you regularly communicate, you should send them an email pitch with information on products and announcements your company will launch during the Virtual Experience. In your pitch, explain how and why the product you’re launching is newsworthy, why their audience would want to know about it, how it differs from competitors and your company's Exhibit Directory Listing URL.

Step 3

Virtual Meetings

Press Briefings/Meetings

Once you have confirmed briefings with the press during the event, send them a calendar invite for the date and time of your briefing. You should also send a confirmation email to them two or three days leading up to the event. The confirmation email should include your exhibiting as name, exhibit directory listing URL, date, and time of your meeting, and your contact information in the event of a schedule change.

Allow at least 30 minutes for each media briefing and do not double-book. Briefings will give you an opportunity to provide the press with an in-depth review of your product and also determine what products or news interests them. Some press prefer 15-minute meetings instead of 30. At a well-attended show, there is a lot to see and everyone is very busy, so please be prepared for the press to show up late and for potential no-shows. 

Each person who is authorized to speak to the media on behalf of your company should be prepared for briefings, fully understand your company’s product, value proposition, history, and industry landscape. Founders and CEOs who are friendly, confident, knowledgeable, and enthusiastic will be the ideal spokespeople for media briefings. Develop talking points for your spokesperson and walk-through the talking points with them prior to the event so they understand what messages are important to convey.


Actively Promote Your Presence

Connect with ISSA Show North America on FacebookTwitterInstagram, and LinkedIn to be part of the conversation and actively promote your presence.

By incorporating the official #ISSAShow and #ISSAVirtual hashtags, your tweets and shares will appear when attendees, media or other exhibitors search for posts relevant to ISSA Show North America. We also recommend that you follow reporters you're engaging with via email, as well as their publications on Twitter and any other relevant social media channels.

Follow @ISSAShowNA on Twitter and promote your presence at ISSA Show North America, as well as your announcements on your company’s social media channels. For Twitter, use the hashtags #ISSAShow or #ISSAVirtual when promoting company news or participation at the event. 

Use Instagram to showcase your photos and catch the attention of the cleaning community. Follow @issashownorthamerica and use the hashtags #ISSAShow or #ISSAVirtual. By incorporating the official hashtag, your photos will appear when attendees, media, and other exhibitors search for ISSA Show North America.

Like ISSA Show North America on Facebook and engage with the community of the largest tradeshow dedicated to the commercial, institutional and residential cleaning community. Share videos, snap a pic of your favorite highlights, and be part of the ongoing conversation of the cleaning community with #ISSAShow and @ISSAVirtual.

News & Updates

Press Releases

For up-to-date information on the Virtual Experience and important announcements. Please visit the Press Center for historical press releases.

Please feel free to use the press release templates and historical press releases in your publications, newsletters, on your website/blog and/or distribute to your membership base.

If you do publish a press release or cover a press release topic, we would greatly appreciate you letting us know of your coverage for our records. We greatly appreciate and value your support of the show and the industry.

Voice of the Industry

Media Partners

The ISSA Show North America Media Partners are the foundation of the industry by keeping everyone up-to-date with the latest developments and achievements in the institutional, commercial, and residential cleaning industry.

The Media Partner Program is developed by ISSA Show North America to recognize the growing global presence of media coverage in the commercial, institutional, and residential cleaning industry. Media Partner status is achieved when a company showcases support and continued effort to bolster the ever-growing cleaning industry. Contact [email protected] to find out how to get officially recognized in the program.

Have Questions?

Get in touch with any questions you may have - we're here to help you every step of the way. We want to make sure you have an amazing event, so feel free to just ask!