Press Center


For anyone interested in covering ISSA Show North America's Virtual Experience.

This is the place to find the latest news on all things ISSA Show North America. Browse to find quick links to downloadable images, show coverage, event press releases, and more.

Have news you'd like to get featured in our press releases or show dailies? Send it our way and a member of our team will be in touch accordingly! 

Participating in ISSA Show North America's Virtual Experience and looking for greater press exposure? Connect with our team to help secure pre-show coverage for your brand, assist setting up interviews with key members of the press, and discuss announcement strategy best practices. Reach out to [email protected] today!

Press Register for FREE

Complimentary registration available!

Anyone with the title of publisher, senior editor, editor, managing editor, reporter, or feature or news editor is invited to register for FREE. Registration provides access to the entire virtual experience — conference program, workshops, certifications, virtual networking events, and virtual exhibit directory.

Members of the press register using a different link than a typical attendee. You can register on the press registration site below. For additional information please visit our FAQs page.


Guidelines & Assets

Get our full brand assets kit, including logos, symbols, and a usage guide to help determine when and how to utilize our brand. 

For press-related material, you can use our logo and branding where you have the right to do so. Please do not alter our logo and brand material, or imply an endorsement or partnership with ISSA Show North America without written consent from us. If you are in doubt, feel free to get in touch with us at [email protected].

Show Statistics

Demographic Highlights

High-profile industry leaders, innovative products and solutions, and educational networking events brought more than 16,000 from more than 75 countries and hundreds of exhibitors to ISSA Show North America this past year. 

ISSA Show North America is where you'll find quality customers and prospects in the multi-billion-dollar cleaning and maintenance industry. It’s the ideal opportunity to connect with qualified buyers who want to see and hear what you have to offer to help their businesses. Executives from all industry segments representing the U.S. $4.1 billion in buying power converge at ISSA Show North America to do business, gather information, and find solutions to better manage their commercial and residential cleaning operations.

Get an in-depth look at how last year's event did by downloading the post-show report today. 

Promote Your Presence

Find out how to make the most of your presence onsite with our three-step process to utilizing our event press coverage.

Step 1: Before the Event

Exhibitor Announcement Press Release

We encourage you to create and distribute your own press release announcing your participation at the event for increased exposure and have included the press release guidelines below for reference. If your company is announcing a new product leading up to or at ISSA Show North America, we can help you increase exposure through a press release detailing exhibitor news. This press release will be distributed in October 2020. 

To submit, please contact [email protected]. The deadline to participate is October 1, 2020. Please note that submissions cannot exceed 50 words and no marketing copy will be considered. If you would like to participate in this opportunity but not release specific details of your announcement, we are happy to accommodate you.  


ISSA Show North America owns its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

  • The event boilerplate should be included in the press release (see boilerplate below). 
  • The date and location of the event should be included in the first paragraph: November 16 - 19, 2020, Virtually and On-Demand until March 31, 2021.
Boiler Plate

About ISSA Show North America - Virtual Experience []

The ISSA Show North America exhibition and conference brings together executives and leaders from all segments of the commercial and residential cleaning industries. This annual event is produced in partnership by Informa Markets and ISSA, the worldwide cleaning industry association, and is the leading platform for manufacturers, distributors, and facility service providers to connect, do business, and share information. In addition to extensive exhibitors and products,  the show offers a robust education program where attendees learn the latest trends from industry experts, discuss best practices with peers, and earn technical training and professional certification. For 2020, the show will be hosted virtually. For more information, visit

Step 2: Research & Outreach

Media Relations

The pre-registered media list of journalists who plan to attend ISSA Show North America will be available beginning one month prior to the event. To request access to the pre-registered media list, please email the [email protected]

The pre-registered media list will include contact information for members of the press who have opted in to receive exhibitor news leading up to the event. We recommend that you research each media person on the press list before conducting any outreach to ensure you are providing them with news relevant to their specific beat or coverage area. We do not recommend sending group pitches or press releases to the entire list. 

Not all media attending ISSA Show North America will be pre-registered and we encourage you to cross-reference your current media list with the pre-registered list. If there are journalists not on our media list that you think should be, please provide the ISSA Show North America Team with their contact information. 

If you have a list of media contacts with whom you regularly communicate, you should send them an email pitch with information on products and announcements your company will launch during ISSA Show North America. In your pitch, explain how and why the product you’re launching is newsworthy, why their audience would want to know about it, how it differs from competitors, and your booth number.

Step 3: Virtual Meetings

Press Briefings/Meetings

Once you have confirmed briefings with the press at the event, send them a calendar invite for the date/time of your briefing. You should also send a confirmation email to them two or three days leading up to the event. The confirmation email should include your name, booth number, date, and time of your meeting, and your contact information in the event of a schedule change.

Allow at least 30 minutes for each media briefing and do not double-book. Briefings will give you an opportunity to provide the press with an in-depth review of your product and also determine what products or news interests them. Some press prefer 15-minute meetings instead of 30. At a well-attended show, there is a lot to see and everyone is very busy, so please be prepared for the press to show up late and for potential no-shows. 

Each person who is authorized to speak to the media on behalf of your company should be prepared for briefings, fully understand your company’s product, value proposition, history, and industry landscape. Founders and CEOs who are friendly, confident, knowledgeable, and enthusiastic will be the ideal spokespeople for media briefings. Develop talking points for your spokesperson and walk-through the talking points with them prior to the event so they understand what messages are important to convey.


Actively Promote Your Presence

Connect with ISSA Show North America on FacebookTwitterInstagram, and LinkedIn to be part of the conversation and actively promote your presence.

By incorporating the official #ISSAShow and #ISSAVirtual hashtags, your tweets and shares will appear when attendees, media or other exhibitors search for posts relevant to ISSA Show North America. We also recommend that you follow reporters you're engaging with via email, as well as their publications on Twitter and any other relevant social media channels.

Follow @ISSAShowNA on Twitter and promote your presence at ISSA Show North America, as well as your announcements on your company’s social media channels. For Twitter, use the hashtags #ISSAShow or #ISSAVirtual when promoting company news or participation at the event. 

Use Instagram to showcase your photos and catch the attention of the cleaning community. Follow @issashownorthamerica and use the hashtags #ISSAShow or #ISSAVirtual. By incorporating the official hashtag, your photos will appear when attendees, media, and other exhibitors search for ISSA Show North America.

Like ISSA Show North America on Facebook and engage with the community of the largest tradeshow dedicated to the commercial, institutional and residential cleaning community. Share videos, snap a pic of your favorite highlights, and be part of the ongoing conversation of the cleaning community with #ISSAShow and @ISSAVirtual.

News & Updates

Press Releases

Please include in your publication/ newsletter, on your website/blog and/or distribute to your membership base. If you do publish a press release or cover a press release topic, we would greatly appreciate you letting us know of your coverage for our records. We greatly appreciate and value your support of the show and the industry.

Voice of the Industry

Media Partners

The ISSA Show North America Media Partners are the foundation of the industry by keeping everyone up to date with the latest developments and achievements in the institutional, commercial, and residential cleaning industry.

The Media Partner program is developed by ISSA Show North America to recognize the growing global presence of media coverage in the commercial, institutional, and residential cleaning industry. Media Partner status is achieved when a company showcases support and continued effort to bolster the ever-growing cleaning industry. Contact [email protected] to find out how to get officially recognized in the program.

Press Inquiries

Get in touch with any questions you may have - we're here to help you every step of the way. We want to make sure you have an amazing event, so feel free to just ask!